FOODS AND QUICK SERVICE RESTAURANTS
DIVISION
RasaMas & Kedai Ayamas
Reversing the trend of the previous year, revenue at RasaMas grew to RM24.9 million in 2010 a 7% increase on the previous year. As of 31 December 2010, a total of 42 RasaMas stores were operating across Malaysia and Brunei. Kedai Ayamas also had a positive year in terms of revenue, resulting in a 36% increase to RM55.1 million, up from RM40.5 million in previous year. As of 31 December 2010, 14 new K edai Ayamas stores were opened bringing the total to 49 across Malaysia.
integrated poultry Operations
An impressive year for the Group’s integrated poultry segment led to a revenue increase of 7% to RM1,294 million, including intercompany sales. Revenue from Ayamas Food Corporation Sdn Bhd (AFCSB) processing plants totalled RM710.5 million, a 3.5% increase from 2009. The rise was primarily due to higher volumes of orders from its expanding restaurant networks.