FOODS AND QUICK SERVICE RESTAURANTS
DIVISION
Pizza Hut Malaysia
2010 was a positive year for Pizza Hut Malaysia. Revenue grew by 11.3% to RM411.6 million from RM369.8 million in 2009. Growth can be attributed to an improving economy, the introduction of new products and effective promotional campaigns
Pizza Hut Singapore
Pizza Hut Singapore achieved revenue growth of 8.4% to RM179.9 million from RM166 million from the previous financial year. This favorable performance was evidenced by an upswing in both the Dine-In and Delivery business segments. Success factors included the recovering economy, which led to higher discretionary spending among consumers, coupled with highly successful promotion strategies.
As of 31 December 2010, Pizza Hut Singapore opened two new stores with three closures, bringing the total to 49 operating restaurants.